IFINITY is a global enterprise system integrator company helping Banks and financial institutions to modernize, automate and transform critical business operations and deliver enterprise software, AI-powered solutions, workflow automation, managed services, and digital transformation across international markets.

As we accelerate our next phase of growth, we’re looking for a commercially driven Marketing Manager to lead our marketing function and position the IFINITY Group as a trusted banking transformation partner in APAC / EMEA and ANZ regions.

You will lead the marketing function across the IFINITY Group, connecting brand, demand generation, executive positioning, digital marketing, partner ecosystems, AI-enabled marketing operations, and customer engagement into one measurable growth engine.

You’ll work at the intersection of business strategy, technology, and customer insight to strengthen market visibility, generate qualified demand, and support international growth. This role supports multiple brands operating across enterprise software, AI, workflow automation and managed services. The successful candidate must be comfortable managing several marketing initiatives simultaneously while maintaining exceptional attention to detail.

• Develop and execute integrated marketing strategies that support brand growth, demand generation, and business objectives across the IFINITY Group.
• Develop and execute integrated marketing strategies that support brand growth, demand generation, and business objectives across the IFINITY Group.
• Develop and execute integrated marketing strategies that support brand growth, demand generation, and business objectives across the IFINITY Group.
• Partner closely with Sales and Business Development teams to improve lead quality, pipeline contribution, and customer engagement.
• Drive account-based marketing (ABM) initiatives targeting enterprise and BFSI customers.
• Build executive visibility and thought leadership through LinkedIn, industry publications, events, and digital channels.
• Leverage AI-powered tools to improve marketing productivity, campaign execution, reporting, and customer insights.
• Manage the digital marketing ecosystem, including websites, SEO, email marketing, social media, and paid campaigns.
• Support product launches and go-to-market initiatives through messaging, presentations, case studies, customer success stories, and sales enablement assets.
• Plan and manage international exhibitions, webinars, executive roundtables, customer events, and partner marketing initiatives.
• Monitor marketing performance through dashboards, analytics, and executive reporting.
• Manage marketing budgets, annual planning, external agencies, vendors, freelancers, and creative partners.
• Identify opportunities to automate marketing processes and improve operational efficiency through AI and technology.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Minimum 4–6 years of experience in B2B marketing.
• Experience within enterprise technology, software, fintech, SaaS, system integration, consulting, or digital transformation environments.
• Proven track record of managing integrated marketing programs and multi-channel campaigns.
• Strong understanding of enterprise buying journeys, stakeholder engagement, and demand generation.
• Experience working closely with sales teams to support pipeline growth and revenue objectives.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Strong analytical mindset with the ability to make data-driven decisions.
• Experience using marketing automation, CRM, analytics, and reporting platforms.
• Practical experience using AI tools to improve marketing effectiveness and productivity.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.

• Experience in Enterprise B2B and BFSI (Banking and Financial Services) marketing.
• Knowledge of Account-Based Marketing (ABM) strategies and execution.
• Experience in Go-to-Market (GTM) planning and product marketing.
• Strong understanding of brand strategy, demand generation, and customer engagement programs.
• Experience developing executive thought leadership and corporate positioning initiatives.
• Expertise in digital marketing, SEO, website optimization, email marketing, and social media marketing.
• Experience managing international events, exhibitions, webinars, and partner marketing programs.
• Familiarity with marketing automation platforms, CRM systems, and marketing analytics tools.
• Strong commercial mindset with a focus on measurable business outcomes.
• Ability to simplify complex technology concepts into compelling business stories.
• Proactive, innovative, and highly self-motivated with strong ownership and accountability.