Marketing Executive

Marketing Executive

Support IFINITY Group's marketing campaigns, digital presence, events, and content as our next Marketing Executive.
Location
Sri Lanka
Apply Now
About the Role

We are looking for a proactive and detail-oriented Marketing Executive to join our team in Sri Lanka. In this role, you will support the execution of marketing initiatives across the IFINITY Group, working closely with the Marketing Manager to deliver campaigns, strengthen our digital presence, coordinate events, and produce high-quality marketing assets.

The ideal candidate is highly organized, eager to learn, and passionate about
enterprise B2B marketing. You should be comfortable managing multiple projects
simultaneously, collaborating with cross-functional teams, and using AI powered tools to improve productivity and marketing effectiveness.

Key Responsibilities
  • Support the execution of integrated marketing campaigns across Group.
  • Coordinate the development of marketing collateral, presentations, case
    studies, brochures, customer success stories, and sales enablement materials.
  • Manage website content updates, landing pages, and digital assets while
    supporting SEO and website optimization initiatives.
  • Create and schedule content across corporate digital channels, including
    LinkedIn, email marketing, and other marketing platforms.
  • Coordinate local and international events, webinars, exhibitions, partner
    activities, and customer engagement programs.
  • Work with technology partners, agencies, designers, printers, photographers,
    and external vendors to ensure timely delivery of marketing initiatives.
  • Monitor campaign performance, prepare marketing reports, and maintain
    dashboards using marketing analytics and CRM platforms.
  • Support marketing operations, including campaign planning, marketing
    calendars, budget tracking, purchase requests, and documentation.
  • Leverage AI-powered marketing tools for research, content creation, campaign execution, reporting, and workflow automation.
  • Ensure all marketing activities align with IFINITY’s brand guidelines and maintain consistency across all customer touchpoints.
Key Requirements
  • Bachelor’s degree in Marketing, Business Management, Communications, or a
    related field.
  • Minimum of 2–4 years of experience in marketing, preferably within B2B
    technology, software, fintech, enterprise services, or system integration.
  • Experience supporting digital marketing campaigns, content development,
    events, and corporate communications.
  • Familiarity with website content management systems (WordPress or similar),
    CRM platforms, and marketing analytics tools.
  • Strong written and verbal communication skills in English.
  • Excellent organizational skills with the ability to manage multiple projects and deadlines.
  • Proficiency in Microsoft Office and Canva. Experience with Adobe Creative Suite is an added advantage.
  • Comfortable using AI tools such as ChatGPT, Microsoft Copilot, Gemini, or
    similar platforms to improve marketing productivity.
Extra Value Additions
  • Experience in enterprise B2B or banking technology marketing.
  • Understanding of SEO, email marketing, LinkedIn marketing, and marketing
    automation.
  • Experience coordinating industry events, webinars, and partner marketing
    activities.
  • Strong attention to detail with excellent project coordination skills.
  • A proactive, collaborative, and solution-oriented mindset with a willingness to
    learn and take ownership.
  • Ability to work in a fast-paced environment while maintaining high-quality
    execution across multiple brands and initiatives.

    Apply now
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